Studio: Fellow LA
Role: Designer // Animator
Emoji targeting. Twitter came up with it. Corona and the community embraced it and reached out with a big task - to create a custom gif animation for every combination of seven common summer emojis. So, every time someone tweeted one of these emojis, or a combination of them, Corona tweeted back with a custom animation and a message. Marcelo Petrella lead the design team at Fellow to pump out over 100 custom gifs for this clever idea. Thumbs up, happy face, cheers Corona and the community!